NVP launches NVP Sports Marketing in Spain
The Italian company expands its activity in Spain with commercial consultancy and asset management services for clubs, federations and events.
MADRID, SPAIN (12 February 2026) — NVP, the Italian company specialised in production services for sports and entertainment events, announces the launch in Spain of NVP Sports Marketing, a division dedicated to commercial consultancy and asset management for the sports sector.
NVP Sports Marketing will operate from Madrid and Barcelona, integrating audiovisual production and commercial services to maximise revenues and return on investment. Following its work in the audiovisual production of LaLiga, the company strengthens its presence in the Spanish market with a 360 proposal that supports clients from signal capture through to advertising monetisation.
The division will be led by Julián Fernández, a professional with more than 33 years of experience in the sports industry and a deep understanding of the European sports ecosystem. Julián brings extensive expertise in marketing, sponsorship, brand management and commercial agreement negotiation, and has led multidisciplinary teams in audiovisual production projects and the commercial exploitation of sports assets. His experience with clubs, federations, agencies and strategic sponsors, together with his experienced team, will enable the acceleration of commercial objectives, revenue maximisation and the enhancement of the sports properties of NVP’s clients in Spain.
Natalino Pintabona, President of NVP S.p.A. and NVP Spain, stated: “Spain is key to our international growth strategy. With NVP Sports Marketing, we combine talent, technology and commercial solutions to generate sustainable value and strengthen our European positioning.”
Ismael Marcer, General Manager of NVP Spain, added: “The launch of NVP Sports Marketing is a natural step in our evolution in Spain. Following a successful start in the production of LaLiga, we now offer sports organisations an integrated solution that combines technical excellence and commercial strategy to increase revenues and the value of their assets.”
